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Affinion International veterans named to lead operation

Stamford, Conn., July 14, 2011 - Affinion Group, Inc. ("Affinion" or the “Company"), a global leader in customer engagement solutions that enhance and extend the relationship and loyalty of millions of consumers of financial service, retail, hospitality and e-commerce companies, announced today that it has signed an agreement to acquire Prospectiv Direct, Inc. ("Prospectiv"), a pioneer in online performance marketing and operator of the one of the leading daily deal websites in the United States.