New way for non-profit partners to raise funds while their supporters shop

Richmond, Va., May 22, 2012 - Affinion Loyalty Group (ALG) representatives announced today the launch of Shopraising Mall, a new product providing the opportunity for supporters of their non-profit partners to shop online for gift cards and at the same time raise money for the organizations.

A leader in the loyalty industry, ALG’s goal with the Shopraising Mall is to create a new and simple way for non-profit organizations to raise money. ALG modeled the Shopraising Mall on consumer spending habits and insight the company has gained in its partnerships with some of the top financial institutions in the country.

“At ALG, we have taken the consumer experience and brand partnerships we have developed in our more than 30 years in the business to create a product that can make a huge impact on the fundraising activities of a nonprofit organization,” Scott Lazear, President of ALG, said.  “In the end, we have worked to connect fundraising to a simple everyday activity.”

At the Shopraising Mall consumers can choose from hundreds of gift cards from top brands such as Lowe’s (R), Macy’s, Chili’s Grill & Bar (R) and Panera Bread (R). All gift cards purchased are shipped for free to the recipients with no transaction fees. Five percent of every gift card purchase is given back to the non-profit organization - supporters simply shop online, pay online and raise five percent.

At this time, ALG has partnered with four organizations - Golden Key International Honour Society, University of Houston Alumni Association, Tennessee PTA and University of Maryland, College Park, Alumni Association - on the initial launch of the product. Each organization has its own branded Shopraising Mall allowing supporters to shop and raise money for these organizations.  You can access the malls by visiting the following links: goldenkey.shopraisingmall.com, uh.shopraisingmall.com and tnpta.shopraisingmall.com.

“It is very simple - you shop and you raise money,” Karen Davis, President of the Tennessee PTA, said. “Our members are already spending at retailers, restaurants and other businesses. Through Shopraising Mall, they can purchase cards to use for everyday activities such as gift giving, eating out, grocery shopping, home improvements and more. By using gift cards instead of cash or some other form of payment at these merchants, they can raise five percent for Tennessee PTA. The money raised by our supporters through the Shopraising Mall can really add up, which in turn will enable us to provide more services to the families and children of Tennessee.”

ALG is currently exploring partnerships with additional non-profit organizations and enhanced offerings from retail partners for the Shopraising Mall.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

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