Global leader in affinity marketing unveils new division dedicated to marketing excellence

NORWALK, Conn. , Oct. 16, 2007 - Affinion Group, a leading global affinity marketer, has launched a new direct response marketing division that draws on its nearly 35 years of marketing strategy, creative design, database modeling, direct mail and telemedia campaign execution and results analysis expertise.

Affinion Direct Response Group, ADRG, based in Norwalk, Conn., offers the comprehensive and longstanding marketing services resources of Affinion Group, including innovative marketing strategy consulting and creative development, extensive database analysis and predictive modeling, a telemedia division that manages more than 40 million calls in 14 countries each year, and a direct mail strategy and print production team that oversees more than 690 million printed pieces across approximately 15,000 campaigns annually.

ADRG is leveraged in the burgeoning global direct marketing industry that will see advertising revenue grow an estimated 5.2 percent to $175.2 billion this year, according to the Direct Marketing Association.

"Affinion Direct employs an innovative and disciplined multi-channel marketing approach - coupled with unparalleled proprietary modeling skills and industry-leading quality standards," said Nancy DiSpirito, senior vice president of ADRG. "Our focus is to generate significant incremental revenue while lowering the cost of customer acquisition and lifting conversion rates for purchases, applications, enrollments, and registrations. We aim to build customer loyalty and repeat business."

ADRG offers:

• In-House Full-Service Direct Marketing Agency - a results-focused team of more than 180 marketing professionals is dedicated to driving all elements critical to success.

• Marketing Strategies - specifically targeted to achieve client goals. There is an emphasis on maximizing marketing opportunities, monetizing customer contacts and achieving industry-leading response rates.

• Creative Development - an expert staff offers comprehensive design, graphics, copywriting, editing and production management services for more than 5,000 campaigns annually.


• Database Modeling & Analysis - precision tuned, data-driven methodologies to analyze and predict customer buying patterns and behaviors that deliver the necessary metrics to attract and retain customs. More than 30 modeling analysts, PhD statisticians and programmers focus on building highly predictive response models that support thousands of marketing campaigns annually.

• Telemedia Advancements - Innovative consumer interaction solutions that reduce telemedia expenditures while creating incremental revenue generation opportunities. ADRG's global telemedia division manages more than 40 million calls in 14 countries. Don't let a missed call result in a missed opportunity.

• Direct Mail Strategy & Print Production - An experienced team of professionals with a combined tenure of more than 200 years manages a rigorous process that encompasses campaign design, testing and results analysis, and oversees more than 690 million printed pieces annually. ADRG's print production experts "push the envelope" on new creative formats and testing on everything from direct mail to postal strategies.

About Affinion Direct Response Group

Affinion Direct Response Group, www.affiniondirect.com, is a leader in providing specific, innovative marketing solutions across multiple channels and media that strengthen customer relationships and maximize revenue flow. Forward-thinking organizations around the world can rely on ADRG for expertise in direct mail, telemarketing, database modeling, online marketing, customer acquisition, and more. ADRG is marketing in focus … your ideal prospects, our direct approach. We find the way, and you'll find results. ADRG has a results-focused team of more than 180 dedicated marketing professionals, media specific strategy and execution, leading-edge print production, and robust response modeling and segmentation capabilities. ADRG is a division of Norwalk-based Affinion Group which executes more than 15,000 campaign versions annually and is a leading global affinity marketer that provides products and services that touch the lives of millions of Americans.

About Affinion Group

Affinion Group, www.affiniongroup.com, is a leading affinity marketer of valuable membership, insurance, package enhancement and loyalty programs and services. With nearly 35 years of experience, Affinion Group currently offers its marketing strategies worldwide through more than 5,200 affinity partners, including many of the largest and most respected companies in the financial services, retail, travel, telecommunications, utilities, Internet and other industries. Using its unique expertise in direct media, targeting and product development, the Group develops customized marketing programs that enable our affinity partners to provide compelling products and services to their customers, strengthening these relationships and generating significant incremental revenue. Affinion Group also has a growing loyalty solutions operation which administers points-based loyalty programs. Based in Norwalk, Conn., the company has approximately 3,000 employees throughout the United States and in 14 countries across Europe.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

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