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Thursday, May 04, 2006
Affinion Group, CompUSA Launch Retail ID Theft Service

Norwalk, Conn. - May 4, 2006 - Affinion Group, a leading global affinity marketer, and CompUSA, one of the nation's leading retailers of technology products and services, have partnered to offer PrivacyGuard - a comprehensive identity theft protection service - at more than 240 CompUSA locations nationwide. Information containing the enrollment form will be available in every check lane as well as on-line at http://www.compusa.com.

PrivacyGuard, which was launched by Affinion Group in 1992, is a pre-eminent national identity theft protection product that offers daily credit monitoring, identity fraud resolution support and identity theft insurance.

"As identity theft escalates and more people become victims of this fraud, there's an even greater need in the marketplace for a robust identity theft product that can offer security and peace of mind," said Frank Abagnale, a former master forger and leading fraud prevention expert, whose life story became a blockbuster movie called Catch Me If You Can. "PrivacyGuard has a long and successful track record that offers security and other enhanced benefits to keep up with today's fast-paced lifestyle."

Also included in this new retail ID theft service is a detailed guide with tips and information on how to protect your identity, your credit and your good name, and a DVD featuring advice from Abagnale - including perspectives and innovative ideas on avoiding this skyrocketing fraud from the leading authority on fraud prevention and ID theft protection.

Identity theft is the fastest growing crime in America, with 27.3 million victims in the past five years, and nearly 20 million in the past two years alone, according to a study from Javelin Strategy & Research. This crime costs more than $56 billion, or $6,383 per victim, annually, according to the study. The crime has become so prevalent, that an identity thief strikes on average every 3.5 seconds.

The privacy and security of our customers is a high priority for CompUSA," said Brian Woods, executive vice president and general merchandising manager for CompUSA. "PrivacyGuard is one more tool we are offering to customers to provide them with peace of mind and protection from identity theft."

The CompUSA PrivacyGuard service offers:


About PrivacyGuard

PrivacyGuard is offered by Affinion Group, a leader in the membership, insurance, value added checking and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.

About Affinion Group

Affinion Group is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 4,500 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation that administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,600 employees throughout the United States and in 13 countries across Europe.

About CompUSA

CompUSA, Inc., a Dallas-based company, is one of the nation’s leading retailers and resellers of technology products and services. CompUSA currently operates more than 240 locations in more than 90 major metropolitan markets across the United States and Puerto Rico. In addition, CompUSA’s Web site offers an assortment of more than 170,000 items. Visit them at www.compusa.com.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.

Media & Public Relations Inquiries: Michael Bush  mbush@affinion.com  (o) 203 956 8038