Provides Dedicated Team and High Level of Protection

Norwalk, Conn., March 25, 2008 – Affinion Group, a leading global affinity marketer and preeminent provider of identity theft protection services, has launched one of the first data breach security protection and ID theft services to help financial institutions, retailers and businesses effectively prepare for, manage, and respond to data breaches, one of the biggest threats facing businesses today and a situation that puts customer data and relationships at risk.

So far this year, there have been 141 data breaches affecting more than 7.1 million people, according to the Identity Theft Resource Center. At least 38 states have enacted legislation that mandates businesses must disclose when a breach occurs, which makes management and protection a critical issue for companies.

BreachShield security experts can develop an incident response plan for a business prior to a breach in order to increase the efficiency of the response and minimize confusion and damages. Should a breach occur, BreachShield offers businesses personalized service from a dedicated rapid response team available 24 hours a day. The team develops and implements a comprehensive, fully-compliant incident response, including documenting all required information and protecting the impacted individuals from ID theft and other misuse of their personal data.

“When businesses suffer a breach their most important assets - their customers - are at risk,” said Tom Rusin, president of Affinion Group North America. “BreachShield guides businesses through the incident response process and provides them the tools that they need to face this threat to their customers and their brands.”

Following a breach, BreachShield allows businesses to react quickly, notify their customers immediately and help defend them against identity theft. The solution offers an array of options that business can choose to offer customers, including daily credit monitoring, credit scoring, Social Security Number monitoring, ID theft insurance and an ID theft resolution center with dedicated resolution caseworkers. BreachShield enables businesses to customize and designate notification methods, program configuration, low-cost consumer enrollment options and other key aspects of consumer protection initiatives.

Companies can benefit from improved management of security breaches in other ways. Companies that have a strong breach disclosure plan in place which includes customer notification can minimize reputational damage. A Javelin Strategy & Research study found that more than half of all consumers report that they view companies who have taken the time to notify them of a data security breach more favorably. In addition, 84 percent of consumers say they are more likely to shop at merchants who are viewed as data security leaders.

BreachShield is the latest weapon in Affinion’s growing arsenal of ID theft protection solutions, which include such leading-edge fraud protection services as PrivacyGuard, ID Secure, CardCops, PC SafetyPlus and Hotline. For more information about BreachShield, visit www.breachshield.com. Information about Affinion’s other ID theft protection solutions can be found at www.affinion.com .

“Data breaches are one of the most prevalent breeding grounds for ID theft today, and there’s an even greater need in the marketplace for innovative identity theft technologies that can offer security and peace of mind,” said Frank Abagnale, former master forger, leading fraud prevention expert and Affinion spokesperson, whose life story inspired Steven Spielberg’s movie Catch Me if You Can. “Breach protection solutions such as BreachShield gives businesses and organizations one of the best ID theft prevention tools in the marketplace.”

Some of the most notorious data breach cases in the past few years are the ChoicePoint breach, which affected 167,000 people, the Veterans Administration breach, affecting 28.6 million veterans and the TJX Companies breach, which affected 45.7 million consumers. And just last week, a computer data breach at Hannaford Brothers supermarket chain affecting some 4.2 million people was disclosed.

As data breaches continue to spiral out of control, so does ID Theft. According to another study from Javelin Strategy & Research, there have been 44.8 million victims of identity theft in the past five years in the United States, and nearly 18 million in the past two years alone. This crime costs more than $51 billion or $5,920 per victim annually, becoming so prevalent that an identity thief strikes on average every 3.5 seconds. In fact, ID theft has now surpassed drug trafficking as the No. 1 crime in America, according to the Justice Department.



About Affinion Group, Inc.
As a global leader with nearly 35 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners’ customer relationships by developing and marketing valuable loyalty, membership, checking account, insurance and other compelling products and services. Leveraging its expertise in product development and targeted marketing, Affinion helps generate significant incremental revenue for more than 5,300 affinity partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,300 employees throughout the United States and in 10 countries across Europe. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.



Affinion Group has established itself as a premiere security, credit monitoring and identity theft protection innovator. It launched HotLine, a leading ID theft, credit card, fraud protection and security service in 1969. PrivacyGuard, a comprehensive membership credit monitoring product which was created in 1992, remains one of the largest in the U.S. In 2006, ID Secure (http://www.idsecure.com), a sophisticated tool that uses leading-edge public records, Social Security number and credit monitoring technology to fight ID theft, was born. Other ID theft protection services in Affinion’s growing security business include PC SafetyPlus, an identity theft software service that protects members with a personal firewall to thwart hackers and other online ID threats. PC SafetyPlus software features automatic updates and service upgrades for protection against prevailing computer viruses, spyware and worms. Affinion Group is part of the steering committee of the Identity Theft Prevention and Identity Management Standards Panel (IDSP) and is a member of the Staples Security Council.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.