Mark Shipley Joins Company as Vice President of Sales

Richmond, Va. - Jan. 28, 2009 - Affinion Loyalty Group (ALG) today announced that Mark Shipley, formerly of Maritz Loyalty and MasterCard, has joined the company as Vice President of Sales. In this role, Shipley will lead new client expansion, as well as play a critical role in the organization's strategic planning efforts.

"Mark's vision of the loyalty industry validates and complements the philosophies that drive ALG's business success," said Marti Beller, President, ALG. “We are excited to have such a well-respected industry innovator join us. His knowledge and experience will help us capitalize on an unprecedented year of growth in 2008 to further shape the future of loyalty."

Shipley is a pioneer of the new loyalty landscape, playing a key part in re-defining the broader role that technology, analytics and dialogue play in customer engagement in every form, including acquisition and retention programs. He is the former Senior Vice President of Global Loyalty and Rewards for MasterCard Worldwide; President of Loyalty Marketing for Maritz Loyalty Marketing; and has held various management roles in AT&T's Network division, including business development, product management and training.

“I've always respected ALG's forward thinking strategy that allows for the best solutions for its clients and the best value for its clients' customers," Shipley stated. “When the opportunity to join forces with the recognized leader in the loyalty industry arose, I knew it would be the perfect fit for me. I've witnessed ALG transform into a dominating force within the loyalty industry, and based on the company's wins in 2008, I couldn't imagine pairing with anyone else."

Shipley brings nearly 15 years of experience in the loyalty industry to the company. He has earned a Master's degree from Washington University and a Bachelor's degree from Indiana University. In addition to his role as Vice President of Sales, Shipley will act as one of ALG's spokespersons to promote the company's vision of the loyalty industry.

About Affinion Loyalty Group: Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services touch one in every three Americans. With nearly 30 years of experience, the company drives incremental revenue by increasing customer loyalty for its clients who include top financial institutions, hotel and airline companies, and automotive manufacturers. Headquartered in Richmond, Va., ALG is the loyalty division of Affinion Group, the global leader in customer engagement. For more information, visit http://www.affinion.com/loyalty or call 800.622.4863.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

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