...By More than 200 Financial Institutions

Card Patrol^SM Protects Account Holders and Increases Confidence in Banking Transactions

NORWALK, Conn., Jan. 7, 2009 - Affinion Security Center, a leading provider of identity theft protection services, announced today that more than 200 U.S. and Canadian financial institutions have selected Affinion Security Center's Card Patrol^SM to offer their account holders protection against identity theft.

The benefits provided exclusively through Card Patrol are now available to approximately 10 million account holders nationwide through national, regional, and community banks and credit unions.  Card Patrol marketing by financial institutions has increased 100 percent in the past five months - in July, Affinion announced Card Patrol had been marketed by over 100 financial institutions; demonstrating a 100 percent increase in the last six months.

Card Patrol protects an institution's account holders through real-time monitoring of the chat rooms where thieves buy and sell debit and credit card numbers, to help prevent fraudulent charges before they occur. Account holders can register up to ten account numbers and receive an instant e-notification of suspicious activity associated with any of their registered credit or debit card numbers.  Additionally, consumers are notified when other personal information appears on-line or in chat rooms, including social security number, mother’s maiden name, and card PIN numbers.

"The rapid growth of this program indicates consumers' increased attention to the threat of identity theft, the link to personal finance and consumers' reliance on trusted financial partners to provide them with reliable solutions," said Tom Rusin, CEO of Affinion Security Center.

"We strategically evaluate each service provider that we recommend to our customers in an effort to provide only the most relevant and valued options," said Serge Rivest, executive vice president of sales and marketing for Davis + Henderson, a leading provider of programs to the Canadian financial services industry. "Card Patrol has been successful in increasing awareness of identity theft as it continues to claim more victims worldwide.  This service has been a benefit that many of our customers take advantage of."

About Affinion Security Center
Affinion Security Center, a division of Norwalk, Connecticut-based Affinion Group, is a premier security, credit monitoring and identity theft protection innovator with nearly 35 years of global experience. It launched HotLine, a leading ID theft, credit card, fraud protection and security service in 1969. PrivacyGuard, a comprehensive membership credit monitoring product which was created in 1992, remains one of the most widely used in the U.S. In 2006, ID Secure, a sophisticated tool that uses leading-edge public records, Social Security number and credit monitoring technology to fight ID theft, was born. Another ID theft protection service in Affinion's growing security business is PC SafetyPlus, an identity theft software service that protects members with a personal firewall to thwart hackers and other online ID threats. PC SafetyPlus software features automatic updates and service upgrades for protection against prevailing computer viruses, spyware and worms. In 2008 BreachShield, the preeminent solution to corporate data breach response, was introduced to the product line. Affinion Security Center is part of the steering committee of the Identity Theft Prevention and Identity Management Standards Panel (IDSP) and is a member of the Staples Security Council. For more information please visit www.affinion.com.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.