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www.AffinionSecurityCenter.com

…To Offer Card Patrolsm Identity Theft Protection Service In Canada
Card Patrolsm Protects Account Holders and Increases Confidence in Banking Transactions
NORWALK, Conn., Sept. 9, 2008 - Affinion Security Center, a division of Affinion Group and a leading provider of identity theft protection services, has partnered with Davis + Henderson, a leading provider of programs to the Canadian financial services industry, to offer Card Patrolsm powered by CardCops technology to guard account holder identities for financial institutions in Canada.
To date, more than 120 U.S. financial institutions have selected Affinion Security Center’s Card Patrolsm to protect consumer identity from the spiraling crime of ID theft. The benefits provided exclusively through Card Patrolsm are now available to millions of consumers in the United States and Canada through national, regional, and community banks and credit unions. By helping account holders fight identity theft, these financial institutions are able to enhance loyalty and trust, and provide additional reassurance about the safety of their account holders’ identity.
“We are excited about our partnership with Affinion Group, a preeminent leader in ID theft and fraud protection,” said Serge Rivest, executive vice president of sales and marketing for Davis + Henderson. “By joining forces with Affinion Security Center, and its growing ID theft prevention business, we are leveraging their expansive marketing reach to stop thousands of thieves while providing peace of mind to millions of North Americans and their financial institutions.”
Card Patrolsm provides an institution’s account holders the ability to prevent fraudulent charges before they occur by offering real-time monitoring of the chat rooms where thieves buy and sell debit and credit card numbers. Account holders can register up to 10 cards and receive an instant e-notification of detected suspicious activity associated with any of their registered credit or debit card numbers. Additionally, if a consumer’s card information is found, they have access to see what other personal information appears on-line, including social security number, mother’s maiden name, and card PIN numbers.
“We believe that Card Patrolsm is a way for financial institutions to encourage account holders to utilize online banking by signaling that they take security very seriously and have proactive solutions to address any issues,” said Tom Rusin, CEO and President of Affinion Group, North America. “Card Patrolsm can help financial institutions instill confidence in online banking and build account holder loyalty.”
Between January and December 2007 the Federal Trade Commission received more than 800,000 consumer fraud and identity theft complaints. The total number of identity theft victims reached 15 million in 2006 according to research firm Gartner. Card Patrol is a proactive tool in the fight against identity theft.
About Affinion Security Center
Affinion Security Center, a division of Norwalk, Conn.-based Affinion Group, is a premier security, credit monitoring and identity theft protection innovator with nearly 35 years of global experience. It launched HotLine, a leading ID theft, credit card, fraud protection and security service in 1969. PrivacyGuard, a comprehensive membership credit monitoring product which was created in 1992, remains one of the most widely used credit monitoring solutions in the U.S. In 2006, ID Secure, a sophisticated tool that uses leading-edge public records, Social Security number and credit monitoring technology to fight ID theft, was born. Another ID theft protection service in Affinion’s growing security business is PC SafetyPlus, an identity theft software service that protects members with a personal firewall to thwart hackers and other online ID threats. PC SafetyPlus software features automatic updates and service upgrades for protection against prevailing computer viruses, spyware and worms. In 2008 BreachShield, the preeminent solution to corporate data breach response was introduced to the product line. Affinion Security Center is part of the steering committee of the Identity Theft Prevention and Identity Management Standards Panel (IDSP) and is a member of the Staples Security Council. For more information please visit http://www.affinion.com.
About Davis + Henderson
Davis + Henderson and its predecessors have been serving the Canadian financial services industry since 1875. Through integrated service offerings, Davis + Henderson is a market leader in providing programs to customers who offer checking account and lending services within Canada. Davis + Henderson Income Fund is listed on the Toronto Stock Exchange, symbol DHF.UN. Further information can be found in the disclosure documents filed by Davis + Henderson Income Fund with the securities regulatory authorities, available at http://www.sedar.com.
About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.