Session to examine breach response best practices and the cost to corporations of being unprepared

NORWALK, Conn., May 14, 2009 - Affinion Security Center, a leading provider of identity theft protection and data breach resolution services, today announced that it will co-host a thought leadership panel with CSO magazine focused on the legal, public relations and privacy issues associated with data breaches.  This live Webcast on Thursday, May 28th, 2009, 2:00 pm EDT will bring together legal, privacy and public relations experts to discuss the devastating effects of data breaches on corporations, including loss of business, reputational damage and legal issues. The panel will also focus on how companies can better prepare for a breach incident in order to mitigate damages.

To register for the complimentary webcast, visit www.csoonline.com/webinar/pressrelease

The panel will address:

• How a data breach can quickly impact a business and its customers, partners, employees and prospects


• Best practices for managing a data breach


• How a preemptive data breach response plan can mitigate reputational damage, legal ramifications and loss of business


• Recommendations, tips, lessons-learned, and examples of the key elements that constitute an effective data breach plan

Bob Bragdon, Publisher of CSO magazine will moderate the panel of experts, composed of the following industry leaders:

Chris Pierson, Senior Vice President and Chief Privacy Officer, Citizens Financial Group, is responsible for developing and implementing the company`s privacy compliance program across all business lines, including Citizens and Charter One banks.

Lisa Sotto, Partner, Hunton & Williams LLP, heads the firm`s Privacy and Information Management Practice. Ms. Sotto assists clients in identifying and managing risks associated with privacy and information security issues.

Michael Fox, Senior Managing Director of ICR, Inc, a leading financial communications consulting firm, provides strategic financial communications services to a broad spectrum of clients. His work has included crisis communications counsel for both retail and payment processors victimized in recent high-profile data breaches.

Tom Rusin, President & Chief Executive Officer, Affinion Security Center leads all aspects of the group`s identity protection services, a market that Affinion has been active in for over 35 years. ASC`s capabilities encompass a broad range of protection, monitoring, resolution and support services, for corporations and individuals.

To register for the webinar, please visit:  www.csoonline.com/webinar/pressrelease

For more information please visit www.affinionsecuritycenter.com

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About BreachShield
In 2007, Affinion Security Center launched BreachShield, a full service, rapid response data security breach response and delivery program. National and multi-national enterprises, including those in the financial, retail and travel industries, partnered with BreachShield data breach solutions. Since 2007, BreachShield services have been offered to over five million individuals whose identities have been compromised by a data breach. For more information, please visit www.breachshield.com. For help responding to an incident, please call our 24/7 Hotline at 1-800-350-7209.

About Affinion Security Center
Affinion Security Center, a division of Norwalk, Connecticut-based Affinion Group, is a global leader in providing identity protection and data security solutions to corporations and individuals. For over 35 years Affinion Security Center has been powering many of the world`s leading personal data protection and breach resolution solutions offered by local, national and multi-national enterprises in the financial, retail and travel industries. The company currently protects over 7 million subscribers with services including IdentitySecure, PrivacyGuard, PC SafetyPlus and Hotline, and serves enterprise and government agencies with the data breach preparation and response tool, BreachShield. Affinion Security Center is part of the steering committee of the Identity Theft Prevention and Identity Management Standards Panel (IDSP).

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.