Lauded for creating solutions that enhance CUs position in the marketplace

NORWALK, Conn., Aug. 5, 2008 - Affinion Group, a leading global affinity marketer, has received the inaugural 2008 Innovation Award from NAFCU Services Corporation, recognizing excellence and innovation in Preferred Partner solutions for credit unions, and enhancing their ability to compete in a crowded financial services marketplace.

Affinion recently received the honor during NAFCU’s annual conference in San Diego for its Enhanced Fraud Protection Plus service, a comprehensive ID theft prevention, detection, monitoring, resolution and reimbursement solution. This leading-edge service is part of the Affinion Security Center, a division that specializes in ID theft protection services.

“We are constantly striving to push the envelope on innovation in the marketplace by creating leading-edge solutions for the financial services industry,” said Wayne Conte, executive vice president of Affinion. “Affinion has emerged as an ID theft protection leader, and we are honored to be recognized by NAFCU Services.”

“Innovation is hard to define, but may be seen as ‘the successful application of new ideas’," said David Frankil, president of NAFCU Services. “More than just an academic exercise or a tally of patents, the application of a new idea in the real world leads to new products, processes, systems, attitudes or services that improve something or adds value. Affinion’s solutions fits the definition, and offers solutions to credit union problems.

In addition to Affinion, other Innovation Award winners were:

• Code Green Networks - for Data Loss Prevention Solutions, technology to prevent sensitive data from leaving the credit union by email, IM, webmail, and even flash drives, CDs and DVDs;


• NCR Corporation - for Teller Cash Recyclers, a new technology that improves the productivity, accuracy and security of teller and branch operations.

About Affinion Security Center Affinion Security Center is a premier security, credit monitoring and identity theft protection innovator with nearly 35 years of global experience. It launched HotLine, a leading ID theft, credit card, fraud protection and security service in 1969. PrivacyGuard, a comprehensive membership credit monitoring product which was created in 1992, remains one of the most widely used credit monitoring solutions in the U.S. In 2006, ID Secure, a sophisticated tool that uses leading-edge public records, Social Security number and credit monitoring technology to fight ID theft, was born. Another ID theft protection service in Affinion’s growing security business is PC SafetyPlus, an identity theft software service that protects members with a personal firewall to thwart hackers and other online ID threats. PC SafetyPlus software features automatic updates and service upgrades for protection against prevailing computer viruses, spyware and worms. In 2008 BreachShield, the preeminent solution to corporate data breach response was introduced to the product line. Affinion Security Center is part of the steering committee of the Identity Theft Prevention and Identity Management Standards Panel (IDSP) and is a member of the Staples Security Council. For more information please visit www.affinion.com.

About NAFCU Services Corporation NAFCU Services Corporation is a wholly owned subsidiary of the National Association of Federal Credit Unions (NAFCU). Since 1975, NAFCU Services has partnered with the industry’s leading solutions providers to offer value-added products and services at a discount to credit unions. Currently, it offers 27 Preferred Partner programs to the credit union community. For more information about NAFCU Services Corporation, please visit http://www.nafcu.org/nafcuservices.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

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This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.