Norwalk, CT - May 12, 2004 - Buy.com and the Cendant Marketing Group - parent of Trilegiant Corporation and Progeny Marketing Innovations - have launched a multimillion-dollar marketing partnership that will offer Buy.com consumers ways to save time and money through the Group's vast array of consumer products.

Under the agreement, Buy.com will offer discounts on a variety of vacation destinations, rental cars, entertainment, auto services and more.



"Through this partnership, we will offer consumers the opportunity to save money on Buy.com purchases while experiencing savings and value through our unmatched selection of leisure and consumer protection products," said Trilegiant Senior Vice President Bill Graham. "This multimillion dollar partnership is designed to boost consumer retention for Buy.com while generating increased revenues for both companies," he continued.



"We're excited to be working with Buy.com, an award-winning e-tailer that offers consumers more than 2 million products online," he added. "We bring to the partnership our ability to market and service consumers online and offline with products ranging from travel to road and tow, and from identity theft protection to children's education and entertainment."

Consumers who try Great Fun, for example, can save from 10 to 50 percent on dining at participating locations; enjoy discounts at leisure locations ranging from Sea World to local movie theaters; and save on cruises, ski trips and rental cars. Great Fun also includes discounts on auto maintenance expenses, pet supplies, and major brands.



"We carefully evaluated every opportunity that could potentially bring added value to our customers, and determined that the Cendant Marketing Group would be a perfect fit for our customer demographic" said Keith Allen, Buy.com's Senior Vice President of Sales. "Great Fun enables us to offer the best incentives to our customers; not only do customers receive a Great Fun membership with a two-month free trial to Great Fun, but they also receive cash back rewards valued at $100 per customer, per year."

About Buy.com

Buy.com®, The Internet Superstore™, offers its over 6.3 million customers more than 2 million products in a range of categories including computer hardware and software, electronics, cellular products and services, music, DVDs, books, toys and more. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week. Buy.com was named one of the Top 50 web sites in 2002 and 2003 by Internet Retailer, the top performing site on Gomez Inc.'s E-Holiday Shopping 2002 Index in the music, electronics and books category (December 2002), "Best Overall Place To Buy Mobile Devices" (January 2002), "Best E-Commerce Site" by PC World magazine (June 2001), "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001), a "Best of the Web" in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000), and the No. 1 electronics e-tailer in the PowerRankings by Forrester Research, Inc. (November 2000). Buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information, visit www.buy.com. Buy.com® and The Internet Superstore™ are trademarks of Buy.com, Inc.

About Trilegiant

Trilegiant Corporation (www.trilegiant.com) is a leader in the membership services and loyalty businesses, providing products and services that touch the lives of millions of Americans. Trilegiant's membership business offers services such as Travelers Advantage®, HealthSaver®, Clever Clubhouse®, AutoVantage Gold® and PrivacyGuard®. With Progeny Marketing Innovations, Trilegiant is now part of the Cendant Marketing Group.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

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