Company Releases Shoppers Advantage
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Wednesday, December 24, 2008
Shoppers Advantage Ranks Top Holiday Gifts Of Week

iPod Nano is hottest item on weekly Elf Alert gift rankings, followed by TomTom GPS devices, more iPods, Bluetooth headsets, Wii sports pack, cordless phones & digital cameras

NORWALK, Conn., Dec. 24, 2008 - Santa's helpers at Shoppers Advantage - a leading national online discount shopping service - are finishing their list and checking it twice for the last weekly Elf Alert of the season, a ranking of the hottest holiday gifts.  Tops on the list:  for the second straight week - and reigning Elf Alert champ - the iPod Nano.  In fact, all of the top sellers stayed the same going into the holidays.

In light of the economy, more cash-strapped consumers are comparison shopping and deal hunting, searching online to find the lowest prices on hot ticket items. With more consumers aggressively seeking low prices, the popularity of online shopping is rising. Shoppers Advantage is poised to see its orders rise this year, by providing low prices on hot electronics, housewares, appliances, toys, and everyday items.

To help track the hottest gifts - and best deals - this season, Shoppers Advantage has created the 2008 Elf Alert, a weekly ranking of the hottest gifts in the land. 

Here are this week's best sellers:


  1. Apple iPod Nano, 8 GB

  2. TomTom One XL automotive GPS unit with 4.3-inch LCD

  3. TomTom One automotive GPS unit with 3.5-inch LCD

  4. Apple iPod Touch, 16 GB

  5. Motorola H375 Bluetooth headset

  6. Panasonic KXTG cordless phone

  7. Apple iPod Nano, 16 GB

  8. Nintendo Wii Grand Slam sports pack

  9. Canon Digital PowerShot 10 mega pixel camera

  10. Sony folding noise canceling headphones

Last week’s best sellers:

  1. Apple iPod Nano, 8 GB

  2. TomTom One XL automotive GPS

  3. TomTom One automotive GPS

  4. Apple iPod Touch, 16 GB

  5. Motorola H375 Bluetooth headset

  6. Panasonic KXTG cordless phone

  7. Apple iPod Nano, 16 GB

  8. Nintendo Wii Grand Slam sports

  9. Canon Digital PowerShot

  10. Sony folding noise canceling headphones

Shoppers Advantage offers online shopping, which means significant savings for consumers. The company's special partnerships with manufacturers allow club members to save 10-50 percent off manufacturers' list prices.  Members also receive 3.5 percent cash back on their purchases, just for shopping online, as well as a 60-day low price guarantee which offers them a 200 percent refund of the purchase price difference if they are able to find an item elsewhere for less. 

Consumers can also give the gift of savings to their friends and family by giving a membership to Shoppers Advantage or other membership clubs such as www.greatfunonline.com or www.travelersadvantage.com where they can save on entertainment and travel. 

About Shoppers Advantage
Shoppers Advantage, www.shoppersadvantage.com, is a leading membership-based, toll-free/online shop-at-home service, boasting the buying power of millions of members nationwide.  Shoppers Advantage provides valuable benefits and low prices on an expansive database of high-quality products from more than 1,000 manufacturers, including popular name brands such as Sharp, GE, Hewlett Packard, Fisher Price and AT&T.  Shoppers Advantage offers member confidence in buying with a 200 percent Low Price Guarantee (if a lower price is found within 60 days of purchase, Shoppers Advantage will refund double the price difference), 60-day product return policy if you don't like the product, and product warranty extension for up to two years while membership is active. Shoppers Advantage is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans. 

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.

Media & Public Relations Inquiries: Michael Bush  mbush@affinion.com  (o) 203 956 8038