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Tuesday, April 24, 2007
Staples Arms Customers with New Tools in the Fight Against Identity Theft

Identity Theft Protection Service and Exclusive Internet Security Bundle Offer Complete and Easy Solutions

FRAMINGHAM, Mass. (April 24, 2007)- Every four seconds, someone becomes the victim of identity theft. In fact, 20 million Americans have been victimized in the past two years alone, according to a recent study conducted by Javelin Strategy & Research. To help make protecting personal information easier, Staples, Inc. (Nasdaq: SPLS) today announced the launch of Staples Identity Theft Protection service powered by PrivacyGuard, and an exclusive two-pack bundle of Symantec's Norton Internet Security 2007 PLUS Staples Identity Theft Protection (three-month trial service as added value with purchase) available at Staples stores nationwide.

Staples Identity Theft Protection powered by PrivacyGuard is a service that provides consumers with daily credit monitoring, identity fraud resolution support and identity theft insurance. The Staples exclusive two-pack bundle brings both Norton Internet Security and Staples Identity Theft Protection service together for easy and complete on and offline protection. The Staples/Norton bundle retails for $69.99 and protects up to three personal computers per household for up to one year.

"Identity theft is the fastest growing crime in America," said Frank W. Abagnale, world renowned expert on identity theft and fraud. "Monitoring your credit and online activity are two of the most important ways to protect your identity. Staples Identity Theft Protection powered by PrivacyGuard and the exclusive two-pack bundle of Norton Internet Security PLUS Staples Identity Theft Protection are two great tools to help control identity theft and preserve your good name."

The inspiration behind the movie, Catch Me If You Can, Frank Abagnale also unveiled a new book published by Random House, "Stealing Your Life," available at Staples for $24.95. "Stealing Your Life" details how thieves can steal your identity and gives tips on how to stop them in their tracks.

New Offerings Make Theft Protection Easy

Staples Identity Theft Protection powered by PrivacyGuard is a comprehensive daily credit monitoring, identity fraud resolution support and identity theft insurance service. The service, available for 18 or six months for $99.99 and $39.99 respectively, offers:



Staples is pairing a three-month trial of Staples Identity Theft Protection with Norton Internet Security in an exclusive two-pack bundle. Norton Internet Security helps consumers stay protected from the latest online threats through award-winning PC security and transaction security technology. The solution blocks hackers from accessing personal information on PCs, identifies phishing websites and helps prevent computer users from providing their confidential data to these sites; detects and eliminates threats and risks like crimeware and spyware; and protects against harmful viruses and Internet worms.

Staples is committed to offering the best innovative products and services available to make protecting your personal information easy," said Jevin Eagle, Executive Vice President - Merchandising, Staples. "Our innovation in shredders, combined with our partnerships with leading experts like Frank W. Abagnale, and category leaders in security software and credit monitoring services like Symantec and PrivacyGuard, represents our dedication to making a difference in the fight against ID theft.

About Staples

Staples, Inc. invented the office superstore concept in 1986 and today is the world’s largest office products company. With 74,000 talented associates, the company is committed to making it easy to buy a wide range of office products, including supplies, technology, furniture, and business services. With 2006 sales of $18.2 billion, Staples serves consumers and businesses ranging from home-based businesses to Fortune 500 companies in 22 countries throughout North and South America, Europe and Asia. Headquartered outside of Boston, Staples operates approximately 1,900 office superstores and also serves its customers through mail order catalog, e-commerce and contract businesses. More information is available at www.staples.com.

About Symantec

Symantec is a global leader in infrastructure software, enabling businesses and consumers to have confidence in a connected world. The company helps customers protect their infrastructure, information, and interactions by delivering software and services that address risks to security, availability, compliance, and performance. Headquartered in Cupertino, Calif., Symantec has operations in 40 countries. More information is available at www.symantec.com.

About PrivacyGuard

PrivacyGuard is offered by Affinion Group, a leader in the membership, insurance, value added checking and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans. More information is available at www.privacyguard.com

About Affinion Group

Affinion Group is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 5,200 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation that administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,000 employees throughout the United States and in 14 countries across Europe. More information is available at www.affiniongroup.com. Contact: Todd Smith, 615-764-2598, todd.smith@affiniongroup.com.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.

Media & Public Relations Inquiries: Michael Bush    (o) 203 956 8038