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www.privacyguard.com

Identity Theft Protection Service and Exclusive Internet Security Bundle Offer Complete and Easy Solutions
FRAMINGHAM, Mass. (April 24, 2007)- Every four seconds, someone becomes the victim of identity theft. In fact, 20 million Americans have been victimized in the past two years alone, according to a recent study conducted by Javelin Strategy & Research. To help make protecting personal information easier, Staples, Inc. (Nasdaq: SPLS) today announced the launch of Staples Identity Theft Protection service powered by PrivacyGuard, and an exclusive two-pack bundle of Symantec's Norton Internet Security 2007 PLUS Staples Identity Theft Protection (three-month trial service as added value with purchase) available at Staples stores nationwide.
Staples Identity Theft Protection powered by PrivacyGuard is a service that provides consumers with daily credit monitoring, identity fraud resolution support and identity theft insurance. The Staples exclusive two-pack bundle brings both Norton Internet Security and Staples Identity Theft Protection service together for easy and complete on and offline protection. The Staples/Norton bundle retails for $69.99 and protects up to three personal computers per household for up to one year.
"Identity theft is the fastest growing crime in America," said Frank W. Abagnale, world renowned expert on identity theft and fraud. "Monitoring your credit and online activity are two of the most important ways to protect your identity. Staples Identity Theft Protection powered by PrivacyGuard and the exclusive two-pack bundle of Norton Internet Security PLUS Staples Identity Theft Protection are two great tools to help control identity theft and preserve your good name."
The inspiration behind the movie, Catch Me If You Can, Frank Abagnale also unveiled a new book published by Random House, "Stealing Your Life," available at Staples for $24.95. "Stealing Your Life" details how thieves can steal your identity and gives tips on how to stop them in their tracks.
New Offerings Make Theft Protection Easy
Staples Identity Theft Protection powered by PrivacyGuard is a comprehensive daily credit monitoring, identity fraud resolution support and identity theft insurance service. The service, available for 18 or six months for $99.99 and $39.99 respectively, offers:
About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.