Super TVs ... Projection vs. LCD vs. Plasma

Super Bowl XL Perfect Event For Big Screen TVs

NORWALK, Conn., Jan. 26, 2006 - Super Bowl XL in Detroit is set - pitting the resurgent Pittsburgh Steelers against the NFC's best Seattle Seahawks - so it's time to catch the big game on the best big screen TV available.

The Steelers and Seahawks aren't the only ones to advance to the big game - advancements in TV technology have ushered in a new era in electronic entertainment, and the right TV for the biggest sports event of the year becomes fuzzier as the picture becomes sharper. Super Bowl fans at Shoppers Advantage have set the stage with TV tips to accompany the chips and dips, and the member-based buying service brings it all into focus with this playoff comparison of tube, projection, LCD and plasma TV technology:

Tube: Traditional television technology that's been around for years. TVs using cathode ray tubes - while still producing a good quality picture - are becoming obsolete due to their space and weight requirements vs. those of newer technologies.

Projection: Choice of front projection, or Micro Display (LCD or DLP) systems delivers an improved picture quality over traditional tube televisions. Still, they require more space and are somewhat heavier than flat panel technologies. With sizes upwards of 50 inches or more, these televisions produce a home theater effect at reasonable prices. Consumers could pay as little as $1,100 for 51 inch sets and as much as $3,500 for 72-inch models.

LCD: Liquid Crystal Display - a sleek, futuristic looking display that is light and thin and available in sizes up to 48 inches. Often found mounted on a wall, they deliver excellent picture quality. Prices begin at about $1,000 for 30-inch sets and go up to more than $4,000 for 45-inch plus models.

Plasma: Like LCD, delivers excellent picture quality in a small frame and footprint. Available in sizes up to 70 inches, these TVs provide similar home theater effect as projection TV's. However, Plasma has the highest price and best picture quality per viewing area. Consumers could pay an estimated $1,800 for 42-inch models and as much as $4,400 for 50-inch plus sets.

"Our latest Shoppers Advantage Catalog has a full line of televisions in each of the four technologies" said Michael Lombardo, director of Shoppers Advantage. "We are especially excited about our featured 37-inch LCD monitor with a member price of just $1,799."

About Shoppers Advantage

Shoppers Advantage (1-800-526-4848) is a leading membership-based, toll-free/online shop-at-home service, boasting the buying power of nearly two million members nationwide. Shoppers Advantage provides valuable benefits and low prices on an expansive database of high-quality products from more than 1,200 manufacturers, including popular name brands such as Sharp, GE, Hewlett Packard, Fisher Price and AT&T. Shoppers Advantage offers member confidence in buying with a 200 percent Low Price Guarantee (if a lower price is found within 60 days of purchase, Shoppers Advantage will refund double the price difference), 60-day product return policy if you don't like the product, and product warranty extension for up to two years while membership is active. Shoppers Advantage is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.

About Affinion Group

Affinion Group is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 4,500 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation which administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,600 employees throughout the United States and in 13 countries across Europe.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

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This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.