NORWALK, Conn., Aug. 20 - The National Institutes of Health estimates that 45 million Americans suffer chronic headaches. For at least half of these headaches sufferers, the pain they experience is severe enough to be disabling. If headaches cause disruptions in your life, there are many options to find relief.

Headaches result when muscles and blood vessels outside of your skull put pressure on your nerves, sending a "pain message" to your brain.

"Every-day habits that prevent headaches include a healthy, regular sleep schedule, stress management and consistent exercise," said Peggy Fleming, Olympic figure skating champion and HealthSaver spokesperson.

To get back on track to a happy, healthy life, be proactive.

"Headaches don't have to keep you from the activities you enjoy," said Brad Eggleston, vice president of HealthSaver. Free your life of headache pain with these tips.

A Good Night's Sleep

• Changes to your sleep schedule can cause cluster headaches, which occur without warning and are characterized by a sudden, sharp pain that can reach maximum intensity within minutes of onset.


• Your nervous system requires sleep to function properly. A regular schedule of seven to nine hours of sleep every night will keep your body's sleep-wake cycle in order.


• To measure the quality of your sleep, gauge your energy level throughout the day. Are you waking up refreshed? If not, headaches may result and your sleeping habits may be to blame.


• According to the Better Sleep Council, 65 percent of Americans lose sleep because of stress, which itself is a trigger for headaches as well.

Tension

• Muscles within the neck, shoulder and scalp tighten and contract as a response to stress. This anxiety-induced reaction often leads to tension headaches.


• Tension headaches, the most common type, cause a mild to moderate pain some people characterize as a tight band wrapped around the head.


• High levels of stress and the resulting headaches can eventually take their toll on your general health. As a professional ice skater, I used breathing exercises to calm my nerves and eliminate stress before competitions. Try this: take slow, deep breaths to help clear your mind, slow your heart rate and rid your body of tension.


• Usually a simple nap or an over-the-counter medication, such as aspirin or ibuprofen, can relieve the pain associated with tension headaches. Be careful not to consume too much pain medication, because overuse can lead to rebound headaches.


• To cope with stress, change how you approach situations that negatively affect your mood. We often can't change such situations, so relief may lie in how you react to the problem itself.

Migraines

• Problems with stress and sleep can also cause a more debilitating type of headache, migraines, which can last between a few hours and a few days.


• The intense pain of migraines is often accompanied by sensitivity to light, nausea or vomiting, changes in body temperature and confusion. If you begin to experience a migraine, seek a dark, quiet room to rest. A cool compress on the forehead and the back of the neck may also help alleviate pain.


• Migraine sufferers, who often have a family history of migraines, should visit their physician to further explore prevention and treatment options.

When to See Your Doctor

• Don't hesitate to go to the emergency room for headaches that start after a head or neck injury, or cause difficulties with speech. This may be a sign of a more serious condition.


• If headaches occur at least three times a month, or you experience an abrupt, severe headache, pay your doctor a visit. To help your physician diagnose and treat your headaches, keep a journal that notes how long each headache lasts, the severity and description of the pain, the location of the headache and any triggers or effects you notice.


• In addition to lifestyle changes, your doctor may prescribe medicine and, in order to diagnose, arrange for a blood test and an X-ray, MRI or CT scan.

Another Reason to Get Fit

• To reduce the frequency and intensity of headaches, maintain a regular exercise routine to help relax muscles.


• The U.S. Department of Health and Human Services recommends 30 minutes of physical activity on most, preferably all, days of the week. If you keep a busy schedule, try breaking the 30 minutes into three 10-minute intervals throughout the day: a quick run in the morning, a short walk during your lunch break and 10 more minutes of activity in the late afternoon. Remember that you're more likely to stick to an exercise regimen that focuses on an activity you enjoy.

Additional Causes

• While caffeine can help relieve headaches, too much of the stimulant can cause headaches. If your caffeine intake exceeds 500 mg per day, or approximately four cups of coffee, gradually decrease your consumption.


• Allergies also cause headaches. When air cannot enter the sinuses because of swollen tissue, it causes pressure inside the head. To relieve the pain, use a decongestant to unblock nasal passages and eliminate any bacterial infection that may be present.

Time with your family, your focus at work and your general day-to-day activities are too important to be disrupted by headaches. Adjust your lifestyle to prevent headaches before they strike: sleep well, get plenty of exercise and keep stress at a minimum. If that doesn't work, your physician can help you take steps to relieve your pain.

HealthSaver, an emerging health care discount program, offers savings on prescriptions, vision care, complementary and alternative health care treatments, vitamins and supplements by mail and more than 1,500 fitness clubs nationwide, including select Bally Total Fitness, World Gym and Ladies Workout Express locations.

About HealthSaver
HealthSaver offers discounts of 20 percent on vision care, as well as discounts of 10 to 50 percent on prescriptions at participating pharmacies, 20 percent off complementary and alternative health care treatments and fitness club benefits. HealthSaver also offers discounts of 10 to 35 percent on dental care services at some 42,000 participating provider locations nationwide, including routine cleanings, X-rays, fillings, orthodontics, and even popular cosmetic dentistry procedures such as teeth whitening. Members can also save from 5 to 50 percent off vitamins and supplements by mail. Discounts are based upon reasonable and customary costs or manufacturers suggested retail price (MSRP) and are only available from participating providers. HealthSaver is not an insurance product or service. More information about HealthSaver is available online at www.healthsaver.com or toll free by calling 1-800-7HEALTH (1-800-743-2584). A one month trial membership in HealthSaver (www.healthsaver.com or 1-800-743-2584) costs $1 and can be canceled anytime during the trial period. Unless the member calls to cancel during the trial, membership will be extended automatically and billed to a credit card number at the $149.99 annual fee. Members may call toll free to cancel at any time and receive a refund of the unused portion of their current year's fee. HealthSaver is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.

About Affinion Group, Inc.
As a global leader with nearly 35 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing valuable loyalty, membership, checking account, insurance and other compelling products and services. Leveraging its expertise in product development and targeted marketing, Affinion helps generate significant incremental revenue for more than 5,300 affinity partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,300 employees throughout the United States and in 10 countries across Europe. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.