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Caffeinated Cities


National Survey Ranks Baltimore as the Sixth Most Caffeinated City

Norwalk, Conn., Jan. 13, 2009 –The second annual HealthSaver Caffeinated Cities Survey, commissioned by HealthSaver, a national emerging health care discount service, found that Baltimore is the sixth most caffeinated city in the country, compared to 19 other major American cities. In 2007, Baltimore ranked as the fifth least caffeinated city. In this survey, Tampa ranked No. 1 as the most caffeinated city, while Riverside/San Bernardino is the least caffeinated.

Contributing to Baltimore’s new ranking is an increase in caffeinated tea consumption. Baltimore residents are the third most likely to drink tea every day, compared to placing No. 6 on the same list in 2007.

However, it appears residents avoid energy drinks. Baltimore tied with Dallas for the No. 1 ranking of least likely to consume these caffeinated beverages on a daily basis.

The HealthSaver 2008 Caffeinated Cities Survey, released today, was conducted to determine the caffeine consumption habits and attitudes of consumers across the U.S., and to learn more about cultural views and health benefits of this morning pick-me-up, afternoon alert booster and late-night indulgence.

“With the advent of rich, high-end coffees, soaring popularity of energy drinks and national fascination with green tea, our HealthSaver Caffeinated Cities Survey has brewed up some very interesting trends, findings and results,” said Brad Eggleston, vice president of HealthSaver. “This groundbreaking research is an important tool to help educate about the health benefits of moderate caffeine consumption in the United States.”

The health benefits of caffeine are plentiful and well-documented in numerous studies in recent years. Coffee and tea, in particular, have emerged as good health food sources that can lower the risk of diabetes, heart disease, Parkinson’s disease, colon cancer, and cirrhosis of the liver, as well as lift your mood, treat headaches and even lower risk of cavities. Caffeine also enhances athleticism, endurance and performance, according to health care experts.

“Even though at one time coffee was considered harmful to your health, at this point there is no compelling research to indicate that, in fact, is true.” said Dr. Peter R. Martin, Professor of Psychiatry and Pharmacology and the Director of the Institute of Coffee Studies, Vanderbilt School of Medicine. “Newer studies actually prove coffee in moderation is good for one’s health.”

Download the entire release (pdf)


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Most Caffeinated

1. Tampa
2. Seattle
3. Chicago
4. New York
5. Los Angeles

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Open Rights Provided by Photographer, Alan Clark

The Survey

Follow these links to learn more about how the survey is conducted.

Media Contacts

Todd Smith
615.764.2598 (o)
615.202.7944 (m)
Todd.Smith@AffinionGroup.com

Andrea Lindsley
615.780.3315 (o)
615.415.8886 (m)
Andrea.Lindsley@dvl.com

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HealthSaver offers discounts of 20 percent on vision care, as well as discounts of 10 to 50 percent on prescriptions at participating pharmacies...
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Affinion Group is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers.
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