FAQ


Caffeinated Cities


National Survey Ranks Los Angeles as Fifth Most Caffeinated City

Norwalk, Conn., Jan. 13, 2009 –The second annual HealthSaver Caffeinated Cities Survey, commissioned by HealthSaver, a national emerging health care discount service, found that Los Angeles is the fifth most caffeinated city in the country, compared to 19 other major American cities. That’s compared to being ranked 10th most caffeinated in 2007. Tampa ranked No.1 as the most caffeinated city, while Riverside/San Bernardino was the least caffeinated.

Los Angelenos’ daily intake of caffeine pills has decreased over the past year. In the 2007 survey, respondents were second most likely to report taking caffeine pills; in 2008, they placed first (along with three other cities) on the list of cities least likely to report doing so. Also, chocolate/sweets consumption has increased. In 2007, Los Angeles ranked as the city with respondents least likely to report consuming chocolate or sweets containing chocolate. In this survey, the ranking moved from No. 1 to the No. 6 position on the least likely list.

The HealthSaver 2008 Caffeinated Cities Survey, released today, was conducted to determine the caffeine consumption habits and attitudes of consumers across the U.S., and to learn more about cultural views and health benefits of this morning pick-me-up, afternoon alert booster and late-night indulgence.

“With the advent of rich, high-end coffees, soaring popularity of energy drinks and national fascination with green tea, our HealthSaver Caffeinated Cities Survey has brewed up some very interesting trends, findings and results,” said Brad Eggleston, vice president of HealthSaver. “This groundbreaking research is an important tool to help educate about the health benefits of moderate caffeine consumption in the United States.”

The health benefits of caffeine are plentiful and well-documented in numerous studies in recent years. Coffee and tea, in particular, have emerged as good health food sources that can lower the risk of diabetes, heart disease, Parkinson’s disease, colon cancer, and cirrhosis of the liver, as well as lift your mood, treat headaches and even lower risk of cavities. Caffeine also enhances athleticism, endurance and performance, according to health care experts.

“Even though at one time coffee was considered harmful to your health, at this point there is no compelling research to indicate that, in fact, is true.” said Dr. Peter R. Martin, Professor of Psychiatry and Pharmacology and the Director of the Institute of Coffee Studies, Vanderbilt School of Medicine. “Newer studies actually prove coffee in moderation is good for one’s health.”

Download the entire release (pdf)


Image:least

Most Caffeinated

1. Tampa
2. Seattle
3. Chicago
4. New York
5. Los Angeles

see entire list

Download image above
Open Rights Provided by Photographer, Alan Clark

The Survey

Follow these links to learn more about how the survey is conducted.

Media Contacts

Todd Smith
615.764.2598 (o)
615.202.7944 (m)
Todd.Smith@AffinionGroup.com

Andrea Lindsley
615.780.3315 (o)
615.415.8886 (m)
Andrea.Lindsley@dvl.com

Downloads

Here is a list of downloads we've made available for you to use.

Spokespersons

Todd Smith About Todd Smith

Company Info

HealthSaver offers discounts of 20 percent on vision care, as well as discounts of 10 to 50 percent on prescriptions at participating pharmacies...
Read More

Affinion Group is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers.
Read More